What is Holographic AR?

Imagine traversing through another world where physical limitations are not restrained, where we can see our imagination with our own eyes. Envision stepping inside a beloved video game, a cult classic or one of your own creation, and becoming the main character.

Could we be the next stars of the games we love to play?

You’ve likely heard of Virtual Reality (VR) and Augmented Reality (AR), but have you heard of Holographic Augmented Reality (Holographic AR)? Hologracphic AR is the next generation of AR.

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Interesting Holographic AR Games

Did you ever think you would be able to jump inside a video game? Would it be possible to even control the virtual landscape from the opposite screen? For the longest time, aspirations of creating this type of immersive technology has inspired designers and developers alike to build a solution that blends two worlds together and to construct something truly captivating. And it has only been a few years since the majority of the public even knew what Virtual (VR) or Augmented Reality (AR) was or meant. Games like Pokémon GO caught the attention of many excited players and consumers due to the use of AR and how it affected play depending on real world locations. While Pokémon GO became one of the biggest games in 2016, it would just be the beginning of how developers and designers craft the next category of immersive technology: Holographic Augmented Reality (Holographic AR).

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Integem Trademark is officially registered by USPTO

Congratulations! On Sept. 18, Integem is officially the USPTO registered trademark for Integem Inc.

Click here to see the USPTO trademark registration.

Integem is a high-tech company at Silicon Valley (Cupertino, CA). Integem has created and developed the Holographic Augmented Reality (Holographic AR) visual programming language (iCreator) and experience platform. Holographic AR is redefining the ways in which we connect, communicate, and interact with machines and the world through the use of natural user interfaces (NUI) and immersive virtual environments.

From Summer 2018, Integem offers Holographic AR summer camps for k-12 students.


Top 10 Strategies for Designing Holographic AR Experiences

Albert Einstein once wrote “In art, and in the higher ranges of science, there’s a feeling of harmony which underlies all endeavor. There is no true greatness in art or science without that sense of harmony.” Augmented Reality is a live embodiment of Einstein’s belief. By marrying lights and sounds, art and science, humans and machines in unprecedented ways, holographic AR changes how people perceive and interact with their surroundings. Designing an immersive experience where real and virtual objects communicate in perfect harmony requires insights, patience, and lots of practices. After years of experiences developing AR solutions, Integem has learned a few things about design strategies and human behaviors that might be helpful to you as you embark on your own AR journeys. The following 10 points summarize Integem’s observations on what constitutes a memorable and practical design. Read more

Master the art of storytelling through iCreator

Remember in elementary school we were required to memorize the names of the fifty states and their capitals? Looking back, we can’t help but wonder how much did we really know about the states besides their geographical presences. As we tried to remember the double “n”s in Pennsylvania, did we know the types of houses that dominate its architectural scenery, the unique accent that only the natives can master, or the signature dish that eager tourists travel for miles just to have a bite? Wouldn’t it be nice to be able to walk in the streets of Philadelphia and experience everything ourselves? One look at the mouth-watering Philly Cheesesteak, the whole state comes to life. Now, all we crave is lunchtime. Read more

Turn Your Imagination Into Reality: Engaging your users with iPlayer

What if you can jump into a game and play with your favorite characters face to face? What if you can travel to another planet in search of the most thrilling adventures with your friends during a short break? What if you can have potential customers try your products before they were even made? What if you can play with your flying whale pet whenever you desire? Read more

Experiencing holographic AR at Palo Alto City Library

What is Holographic Augmented Reality (holographic AR) and how does it differ from traditional AR technology? Is it exclusive to gaming?  How can we use it in other areas of our daily life? Can we create our own holographic AR programs and how? Despite the popularity of applications such as Pokemon Go, people are still clueless about what they can accomplish with AR. Add “holographic” to the already intimidating vocabulary, now people are truly confused to the maximum extent.  Read more

Retail and Holographic AR

Stores don’t only sell products; they sell a lifestyle, a fantasy, and most important, a dream. Think of a designer clothing boutique, with its flashy interior design and artfully arranged goods. It’s not selling the strength of the stitching in its pants or the smoothness of its leather jacket; it’s selling the idea that if you buy this clothing, you can make your dream come true, become more successful, or at least a cooler version of yourself. You may not look like a superstar for now, but if you buy the same products she uses in that poster, maybe you’ll take some of her glamour. It helps that the stores have flattering light and cool music playing, enough to make you think, ‘If I were a cool person at a cool club, this would be a cool product.’

Holographic AR takes this fantasy and extends it beyond the physical confines of the store. In the most literal way, it can emotionally engaging customers at their first glance and attract and keep foot traffic. The augmented reality system can project passerby into the store’s created fantasy wonderland for their products. Studies have shown that people are attracted to their own reflection naturally. Holographic AR can do more than that, immersing a customer’s image in real time and projecting it into an interactive wonderland. Instead of just making a shop that resembles a French boutique, Holographic AR allows the customer to virtually walk through Paris. Why settle for a costly and static store theme when your customer can travel through outer space one day and play professional soccer the next? The possibilities are endless.

Beyond sensing customers, augmented reality can sense products that are tagged with RFID and react accordingly. If you think that purse looks chic now, wait until you see yourself walk into a red carpet fashion show(removed shoes, since our technology for now may not be the best one for shoes). High-end blue jeans take you to the ranch to meet your dream companion.
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